PinnedMy Interview In Pitch DayOrganized by MAccelerator What is your process to get to product-market fit? Could you share some examples of your past projects or work? As per its definition, PMFit is a post-pre-launch state and it is achieved when users are actually using the product you offer them. The process follows three…Product Market Fit2 min read
Feb 15, 2021My Interview in Business Insider ItaliaBut in English Language What skills do you need to become a growth hacker? The ideal growth hacker is what I call a holistic marketer. A bit of everything, not in a “generalist” way but in a “multi-specialist” way. …Growth Hacking2 min read
Aug 23, 2017You have a SaaS product. This is what to do before calling the growth hackers.There are many cases where founders ask me to grow their web or mobile apps when those are not ready-to-grow yet. - What does ready-to-grow mean? …Marketing10 min read
Jul 30, 201710 Managerial TipsIt’s not easy to put together the 10 tips that work for me managing various teams. I tried to create a small list though. Enjoy! #1 Share Information Communicate the news that you can, so minds don’t wander #2 Say Thanks People want to feel appreciated…Productivity1 min read
Jul 22, 2017How To Build Your Growth PlanWhen one starts a business, she desires to grow it to its maximum. Growth has a different meaning, depending on the company’s goal. This is something that needs to be defined A$AP. Then, it’s chaos. Is it possible, from such a high-level goal, to come down to a set of…Marketing6 min read
Jul 16, 2017How content creation fits my busy scheduleWell, I keep writing every day (or almost every day) and people keep asking me about how that is possible given the tight plan of my working days (~20 hours of intensive and thoughtful work per day) Out of my daily routine, I keep only 2 things for myself: a)…Content Marketing3 min read
Jul 15, 2017Crafting a Syllabus for a growth hacking academyRecently, I’ve been asked to compose a syllabus for a soon-to-be-announced Growth Hacking course that will take place in many exotic countries. A syllabus is a document that outlines everything that will be covered in a class. The noun syllabus comes from the Late Latin word syllabus, meaning “list.” When…Growth Hacking5 min read
Jul 13, 2017Growth Hacking is not the DevilAlthough I studied Computer Science, I’ve been involved with Digital Marketing my entire life. Around two (2) years ago, I actively entered the era of Growth Hacking, which is nothing more that the evolution of Digital Marketing. Actually, the formula is pretty straight forward: GH = DM + HTE +…Growth Hacking6 min read
Published in Inside Viral Loops·Apr 28, 20177 Ways To Promote Your Referral ProgramFirst appeared on GrowthRocks’ awesome blog Your Referral Program’s Promotion is vital! Referral programs managed in 5 short years to become THE thing for healthy customer acquisition. This article’s purpose is not to convince you to build a referral program (I guess you’re not here for that). This piece of content is about what comes after…Referral Marketing10 min read