You have a SaaS product. This is what to do before calling the growth hackers.

The leakage of leads on a typical funnel. Fix that and then start spending on PPC

“Question everything. Learn something. Answer nothing [until you have enough data]. Euripides”
[..] is my addition

Activation: Select carefully where your resources will be delivered
A typical cohort analysis on logins. Logins demonstrate engagement

Remember: The idea of the above questions is not to give the answer right here & right now but to answer with a simple YES or NO. YES, I KNOW or NO, I DON’T.

Churn: You can reduce churn if you focus to the correct segment
Only promoters and detractors decide your net promoter score. Passives are not included in the equation. Graphic courtesy of HelpScout.



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